The opening quote in one of my early books was from Einstein: " When the solution is simple, God is answering.”
That still rings true today, except after fine-tuning EBT during the last decade, I would add William Ritter's statement: "Everything is a science. Science is just paying attention and sorting out the rules already in place."
Each step we have taken in developing EBT has been remarkably simple: watch what people like to do that makes them exceedingly happy and stops their suffering, and codify it so others can benefit. One caveat in the process is consulting neurophysiology and neuroplasticity research. Each small but important step had to align with a mechanism of action based on science.
That led to codifying the processes of activating exceptional resiliency on demand, the biological basis for healing trauma, preventing disease, and turning around our epidemics of mental health problems and chronic diseases.
In speaking with Igor Mitrovic, MD, our scientific advisor, last week about EBT, he said he was surprised that EBT was not completely integrated into healthcare by now. (To view his Last Lecture at UCSF and his story of contributing to EBT, click here.) I was not surprised, but actually rather proud that half a million people have used the tools. I had been happily waiting for the right time when we were in the perfect position for interest in EBT to explode. That time is now.
In a talk to EBT providers this morning, I listed all the intellectual property, technology, and services we have to deliver scalable, neuroscientific emotional healthcare safely, affordably, and without the major limiting factor: one-on-one therapy.
Our new website will go live shortly, and it is a testament to our entire team. Dev and Andrea Singh programmed the last touches, Cassidy McCorkle, Laura Bransfield, and Shelby Killion trained providers, and Michael, Walt, Kelly, and Frannie organized and supported our dedicated, exceptional provider team.
We are committed to emotional health for all, so the cost of the entire set of services, including daily professional emotional support, weekly private professionally-led support groups, an evidence-based program, and our science-based app that can turn stress into joy in two minutes – plus much, much more for $89/month.
Imagine a world in which everyone had the simple, scientific tools to deliver healing chemicals, do their brain surgery, and raise their set point for lasting and profound improvements in their health. Fasten your seatbelt and watch for EBT 2025: Emotional Health for All.